Hampton Forge LTD meet a new flatware player

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Hampton Forge LTD meet a new flatware player

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Author	Topic: Hampton Forge LTD meet a new flatware player
Dale Posts: 2132 Registered: Nov 2002	posted 06-02-2010 08:20 PM With this new category, I'd like to start off by introducing one of the major players in the mass market stainless flatware business. The company is called Hampton Forge Ltd of Eatontown NJ. It traces its roots all the way back to 1992. It differs from the major silver makers in that it is profitable and expanding its markets. The company describes itself: "With a background in housewares and a vision to offer functional objects, of aesthetic value, at affordable prices, Hampton Forge was founded in 1992 by Felix Amar. Beginning with flatware, Hampton Forge built its reputation and quickly developed a loyal customer base. Building upon this success, natural expansion of their quality-value proposition led to new products in categories such as cutlery, barware, and kitchen tools. Today Hampton Forge is proud to be a respected leader in the Housewares and Tabletop industry." One of the more interesting features of the company website is the Where To Buy. I don't think I have ever seen a list where outlets like Dillards and Nieman Marcus were listed alongside Sam's Club and Ace Hardware. It appears that Hampton Forge is a major provider of middle class flatware. And yet I had to look it up after seeing the product all over the place. There is not a lot of newspaper coverage of the firm. They do not sell from their website. Hampton does do a lot of tabletop trade shows. Had anyone here ever heard of this major maker of US flatware? IP: Logged
Dale Posts: 2132 Registered: Nov 2002	posted 06-02-2010 08:23 PM Hampton Forge's design philosophy is: 'design philosophy At Hampton Forge we recognize that the items we make are used daily, displayed and integrated into people�s lives. To be successful we must offer functional art that is: Pleasing to your eye Fits with your surroundings & lifestyle Fulfills its purpose in the best possible way Found worthy of your purchase Our Mission Statement Hampton Forge enhances dining and entertaining by creating flatware, cutlery and accessories of artistic excellence, material quality and value.' IP: Logged
Dale Posts: 2132 Registered: Nov 2002	posted 06-03-2010 03:13 PM Hampton Forge markets under 8 distinct brand names. The names are: Argent Essenstahl Hampton Signature Hampton Silversmiths Kendo Skandia Soho Signatures Hampton Forge Each brand name has a different design approach. And offers specifically tailored products to fit different lifestyles. IP: Logged
Scott Martin Forum Master Posts: 11520 Registered: Apr 93	posted 06-03-2010 04:29 PM Whats the story with the flatware pattern at the top of the Argent Orferes pattern page? Is this a Hampton Forge pattern and does it have a name? IP: Logged
Dale Posts: 2132 Registered: Nov 2002	posted 06-03-2010 06:47 PM I have no clue about that pattern. At Replacements, Hampton Silversmiths has hundreds of patterns listed. Which for a 1992 company is astonishing. They appear to rely on a constant stream of new patterns for their marketing. My guess is that this is an older pattern, one no longer made. IP: Logged
Dale Posts: 2132 Registered: Nov 2002	posted 06-06-2010 07:19 PM Currently, Target offers 70 different Hampton Forge products. (The only traditional US silver maker sold thru Target is Oneida.) What I find interesting is that during the period when most of the traditional silver makers were in serious business straits, Hampton Forge was able to build up a successful flatware market. IP: Logged

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