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Author Topic:   1911 - Gifts for the Future
Scott Martin
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iconnumber posted 09-19-2011 09:59 AM     Click Here to See the Profile for Scott Martin     Edit/Delete Message   Reply w/Quote
San Francisco Call
Volume 110, Number 172
19 November 1911

Gifts for the Future

How many girls can always tell what they want when some one says, "What would you like for Christmas?" or when the same question is asked before their birthday? Often a girl will ask for something that is really of very little use to her just because she has no idea what she does want. A very good scheme to prevent this and achieve a most delightful result was devised by a thoughtful mother before her daughter was old enough to make any plans for herself. In fact, she began her plan when the girl was a very little girl indeed. But it might be started at any age, so the girl whose mother has not thought of such a thing for her can herself suggest it to any relative who is in the habit of giving her presents. The plan is this: The mother went to a large silversmith's shop and selected a standard pattern of table silver, one that was regularly kept in stock. She bought for her little daughter's birthday gift two silver spoons, giving the child some inexpensive toy, as well. When Christmas came she followed the same plan and continued it every year, each time giving two or three spoons, forks or knives, always of the same design. By the time that girl was grown up she had a complete set of table silver and had not missed anything on the various Christmases and birthdays. There were plenty of other persons to give her the less useful little trifles and her father to supply any real want, not to speak of grandmother, who always provided some delightful gift.

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iconnumber posted 09-20-2011 04:30 PM     Click Here to See the Profile for Polly     Edit/Delete Message   Reply w/Quote
So that by the time she was ready to set up her own household, she had a complete set of silver in her mother's taste from 20 years ago--exactly the right period to appear utterly dated--and was deprived of the pleasure of choosing her own silver.

Very thoughtful, Mama.

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Scott Martin
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iconnumber posted 09-20-2011 04:42 PM     Click Here to See the Profile for Scott Martin     Edit/Delete Message   Reply w/Quote
Another way to think about it.....

Adult daughter has the equity of 20+ years of the existing set to trade in towards something that is more to her own liking.

Or maybe it was just Moms way of starting a hope-chest. wink

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iconnumber posted 09-20-2011 07:46 PM     Click Here to See the Profile for ahwt     Edit/Delete Message   Reply w/Quote
I think this article was written by an early marketing man who thought it was a good way to induce mothers to start a silver set for her really young children.
I was married in 1963 and a gift shop in my wife’s home town gave each graduating high school girl a teaspoon in their chosen pattern. This was still a marketing ploy, but at least the girls were older by this time and more of them had some input into the pattern they wish to start.

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