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Author Topic:   van bergh mark
macnife

Posts: 1
Registered: Apr 2005

iconnumber posted 04-07-2005 06:59 PM     Click Here to See the Profile for macnife     Edit/Delete Message   Reply w/Quote
Can anyone help me date these different Van Bergh marks? I have a creamer and teapot that have the "pat'd May 10, 1898" then a circle with "Van Bergh Silverplate Co Rochester, NY, Quadruple plate" and "468" below the circle. I have the sugar bowl that has almost the same marking. The circle has "The Van Bergh S P CO Rochester, NY Quadruple Plate", so the difference is Silverplate is spelled out on one mark, and abreviated S P on the other mark. I have also seen this same pattern Tea set with the circle also including "made in the USA". I've have read that the Van Bergh Co was taken over by Onieda in 1926, so I am assuming these marks are dated before that. Any information anyone can give me would be greatly appreciated. Thanks,
Judi

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Kimo

Posts: 1627
Registered: Mar 2003

iconnumber posted 04-08-2005 05:02 PM     Click Here to See the Profile for Kimo     Edit/Delete Message   Reply w/Quote
Hi, welcome to the forum. There is not much people here can tell you unless you post a good photo of object and the markings and give us a better idea of why you are asking.

If you are unsure about how to post photos, please read the helpful instructions at the top of the page where is says "How to post photos" Please add the additional information to your original post using the edit icon at the top of your post and we will try to help you.

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Dale

Posts: 2132
Registered: Nov 2002

iconnumber posted 04-09-2005 12:30 AM     Click Here to See the Profile for Dale     Edit/Delete Message   Reply w/Quote
Marks generally do not tell the age of silverplate. Popular patterns can continue for decades. And successor companies can continue using marks long after they take over production. Part of silver selling is the network that markets a brand which comes to the company taking over a mark. And it appears for a number of reasons the company assuming the brand keeps it in use.

It is the general appearance, the design,the style and dimensions that allow us to determine age. There are forms, like tea sets, which appear for decades with different details to show changing taste.

The made in USA mark is erratic. I have never seen a consistent pattern of use for it. Just an enormous array of application which makes no sense to me. It may indicate something intended for export. I really don't know.

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Dale

Posts: 2132
Registered: Nov 2002

iconnumber posted 04-09-2005 01:14 AM     Click Here to See the Profile for Dale     Edit/Delete Message   Reply w/Quote
Let me explain my previous comment on use of marks. The way the jewelry trade used to run, regarding silver, china and crystal, was sort of this way. In every town and city, a silver company would have outlets that were the exclusive seller for a certain manufacturer. Thus only one store would carry a maker like Oneida. It would be the exclusive outlet locally for the Oneida Co. When Oneida acquired Van Bergh there was no point in marking products with the Oneida name as they would then be restricted to the Oneida seller. There might already be a Van Bergh seller, different from the Oneida seller. So it was in the company's interest to use a number of different names since these names each had their own marketing network.

This helps to explain the multiplicity of silver marks. When makers could give and maintain an exclusive franchise for a maker, there was little incentive to combine smaller companies. There was an incentive to produce under a number of names since each name would have its own network of sellers.

Gorham is probably a very good example of this practice. The exclusive Gorham shop was usually different from the exclusive Alvin shop. Which entailed different lines, marketing strategies and customers.

I hope this helps explain the situation.

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