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Cambridge Silversmiths of Fairfield NJ

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Author	Topic: Cambridge Silversmiths of Fairfield NJ
Dale Posts: 2132 Registered: Nov 2002	posted 06-06-2010 07:38 PM Here is another major maker of stainless flatware, Cambridge Silversmiths located in Fairfield NJ. The firm is less than 20 years old per the introduction at their website. quote: Company Info 'The Freeman family has been involved in the Tabletop business since 1956 when Charles Freeman founded Stanley Roberts Inc. In 1990's the family sold to partners and Roger Freeman startedCambridge Silversmiths Ltd. Cambridge is the leading flatware source for almost every major retailer. Customers include Crate and Barrel, William Sonoma, Pottery Barn, Neiman Marcus, Bed Bath and Beyond, Linen n Things, Fortunoff's, Federated Dept Stores, Saks Dept Stores, Target Stores, Kohl's, Bloomindale's, Dillard's Dept Stores, J.C. Penney and Sears Dept. Store. The Company markets over 250 different flatware designs in every price range, including 18-8, 18-10 and forged products. It acts as a licensee for Robert Welch Designs, William Welch and Fiesta. Private label programs for whom it designs, manufacturers, and distributes include Martha Stewart Everyday, The Cellar, Living Quarters, and Colin Cowie. Executive offices are located in Fairfield, New Jersey where it operates a 106,000 sq. ft. warehouse distribution facility, employing approximately 130 people. It also distributes from warehouse facilities in Los Angeles, California. The Cambridge Silversmiths showroom is located in New York City at the New York Merchandise Mart, occupying approximately 3,500 square feet. Cambridge creates all its own designs and manufactures in Korea and China. Its products are produced in over 25 different factories, most of which have done business with Cambridge personnel for over 30 years. The company also operates its own offices in Tianjin China.' IP: Logged
Dale Posts: 2132 Registered: Nov 2002	posted 06-06-2010 08:00 PM I think the above explains the current situation in making and selling tableware very clearly. The question remains how did a brand new company move in on the established firms and take over the popular priced market? Cambridge provides attractive, well made flatware in a variety of styles and a range of prices. The online shop currently list 261 distinct products. IP: Logged
middletom Posts: 467 Registered: May 2004	posted 06-07-2010 06:24 PM Dale, I wonder why a company that has made only stainless items from the start would call itself Cambridge Silversmiths. Where is the silver? If a company making sewing machines called itself General Motors, wouldn't one wonder what they were up to? middletom IP: Logged
Dale Posts: 2132 Registered: Nov 2002	posted 06-08-2010 01:14 AM Good question Tom. I have no idea of why they use the name 'silversmith'. But they do, and it seems more a marketing device than anything else. Perhaps it has to do with the other firms that also include the term, like Lunt. IP: Logged
ellabee Posts: 306 Registered: Dec 2007	posted 06-10-2010 11:11 AM Here's another company in the stainless flatware business, Yamazaki. They sell through Bed, Bath & Beyond, Macy's, and also via some high-end gift stores in my area. They offer a sample spoon program -- teaspoons from up to three patterns at a low price. Although they're the makers of the Gone Fishin' design shown in a much earlier thread on new trends in stainless, they seem in general to be positioning themselves as high-quality rather than whimsical. IP: Logged

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